For businesses considering adding CBD to their existing product line or CBD startups looking into CBD, an important question to consider is what type of CBD should you sell? There are three categories that CBD can fall in based on its THC, cannabinoid, and terpene content. Each category has its own set of benefits and disadvantages, making it vital to do the proper research and take the time to consider which option is best for your company.
The Difference Between Full-Spectrum, Broad-Spectrum, and CBD Isolate
Full-spectrum CBD mimics the chemical makeup of the hemp plant, meaning it will include the full spectrum of cannabinoids including THC. Full-spectrum products also have naturally-occurring terpenes. Full-spectrum products have been proven to offer more ideal health benefits due to the entourage effect. The cannabinoids and terpenes work together synergistically to provide maximum benefits. The limited THC content can trigger a false positive in drug tests, however, still has no psychoactive effects. Broad-spectrum CBD has all the cannabinoids and terpenes but with the THC content removed. Customers can take advantage of the health benefits of a full-spectrum product but without ingesting any THC. CBD isolate is the purest form of CBD, offering 99+% purity with the absence of all other cannabinoids and terpenes.
Choosing the Right CBD Products for Your Company
Many payment processors only allow selling CBD isolate products on your website– make sure to clear your intended products with your merchant processor prior to making any decisions. All three categories are legal across all 50 states, so the next consideration to make is your target demographic. Does your demographic value science-backed health benefits? Is drug testing a concern? Having both full-spectrum and CBD isolate products is another option to consider.
For more information regarding the differences between full-spectrum, broad-spectrum, and CBD isolate, please contact us!