CBD B2B Buyer’s Guide

meeting in conference room

Different CBD Applications

CBD is a versatile compound that can be incorporated into countless products, providing incredible, creative opportunities for startups and established companies alike. These are the major finished CBD product categories.

CBD Tinctures

CBD tinctures are a dietary supplement that is available in liquid form. This is a great way to provide customers with a concentrated CBD product that’s more approachable for beginners. Traditionally, tinctures refer to a high-proof grain alcohol extraction method. CBD tincture usually refers to CBD hemp extract mixed with a carrier oil. This enables the user to experience the CBD effects without having to smoke it or utilize any other form of combustion. Tinctures are often formulated with other ingredients to improve taste and functionality. MCT oil, hemp seed oil, terpenes, and other natural ingredients are popular complements. Tincture droppers provide somewhat accurate dosage and can be calculated based on the CBD milligram content available in each bottle. Many companies will provide a selection of different strengths. CBD tincture can be taken sublingually for immediate effects or applied topically to problem areas.

tinctures and herbs

CBD Topicals

CBD topicals have created their own definitive market that includes everything from skincare to hair treatment. Available in numerous forms, these topicals are infused with CBD hemp oil with a designated CBD content per container. CBD topicals are absorbed quickly into skin and can be applied directly to painful muscles, inflamed joints, skin conditions, healing tattoos, dry scalps, and much more. CBD topicals can provide instantaneous relief dependent on the dosage, frequency, and severity of the condition. Topicals can take up to 48 hours to provide other CBD benefits, making it recommended only for pain and skin conditions.

applying cbd topicals
hands holding mug

CBD Beverages

CBD beverages are typically infused with water-soluble CBD. Water-soluble CBD differs from CBD oil in many ways. Since our bodies are 60% water, we are able to fully metabolize water-soluble CBD, unlike CBD oil. Water-soluble CBD offers a more cost-effective option with accurate dosage. CBD oil requires higher dosage since we aren’t able to fully absorb it. CBD beverages are available in many different drinks ranging from water to sodas, tea, coffee, alcohol, and more. With a designated amount of CBD per bottle, CBD beverages offer immediate effects through the water-soluble content.

capsules on wood spoon

CBD Capsules

CBD capsules are a more convenient and discreet way for ingesting CBD. This traditional application is great for traveling, vitamin organizers, and taking an exact dosage. CBD capsules can be formulated with complementary oils and ingredients. Available in gel caps, capsules, and other pill forms. Each capsule will have a designated CBD dosage and do take longer to ingest and work its way into your bloodstream.

CBD Isolate Powder

CBD isolate powder is a 99+% crystalline powder that is usually available in gram increments. No other cannabinoids or ingredients are provided, just pure CBD isolate. This crystalline powder is really versatile and can be smoked, added to smoothies, and even added to a hot bath. CBD isolate powder is virtually flavorless with mild herbaceous notes. This CBD product typically isn’t for beginners and requires background knowledge on how to incorporate into recipes or adding to beauty products as an ingredient.

power in bowl with wooden spoon
Stack hemp sacks of rice in the warehouse,stacked in a row to keep up.

Different Bulk CBD Products

Due to recent breakthroughs in extraction, there are numerous raw CBD products available for purchase. Bulk CBD products offer businesses the opportunity to custom formulate their ingredients while also finding the most effective applications for their product mix.

cbd office

Choosing Bulk CBD Based on Cannabinoid Profile

There are three different categories of cannabinoid profile for CBD products: full-spectrum, broad-spectrum, and isolate. Before deciding on what type of raw CBD product you need, it is important to understand the differentiation among cannabinoid profile and how that can impact your potential customers and marketing strategy.

cbd topicals

Full-Spectrum CBD

Full-spectrum CBD includes a comprehensive profile of other naturally-occurring cannabinoids found in hemp. The total cannabinoid range is 80% to 93% with the following active compounds: CBD, CBDa, d9 THC, CBG, CBC, THCa, CBN, and naturally-occurring terpenes. With less than 0.3% of THC, full-spectrum CBD products are still legal in all 50 states.

  • Pros: Scientists have concluded that full-spectrum products offer optimized therapeutic and medicinal benefits due to the inclusion of other cannabinoids and terpenes. The cannabinoids and terpenes work harmoniously together offering both exclusive and overlapping benefits, providing the widest range of potential benefits of cannabis. With less than 0.3% THC, there are no mind-altering effects.
  • Cons: Although the THC content is minimal, it is enough to potentially trigger a positive result in drug testing. Customers concerned about CBD and drug testing should not take full-spectrum products.
cbd gel capsule

Broad-Spectrum CBD

Broad-spectrum CBD includes a 70% to 85% cannabinoid range that is naturally-occurring within hemp, but has had the THC completely removed. The active ingredients typically found in a broad-spectrum product are CBD, CBN, CBG, CBDV, and naturally-occurring terpenes.  

  • Pros: Customers can experience the health benefits tied to inclusive cannabinoid therapy without jeopardizing THC ingestion. Great for those concerned with drug testing but want the benefits from other cannabinoids.
  • Cons: THC has exclusive and overlapping benefits with CBD. Patients with certain conditions may react more favorably with the inclusion of THC.
cbd gummies

CBD Isolate

CBD isolate doesn’t include any other cannabinoids and is 99+% pure CBD.

  • Pros: With 0% THC, customers can safely consume this product without worrying about drug testing. Even though 0.3% THC content is legal across all 50 states, CBD isolate provides a safe option that is guaranteed legal federally. CBD isolate is preferable for customers who don’t enjoy the taste of hemp extract and would like something flavorless. The lack of flavor may make it a better choice for edibles and beverages.
  • Cons: While CBD isolate will still offer therapeutic and medicinal benefits, customers won’t benefit as much from an isolate product when compared to full-spectrum or broad-spectrum.    
raw products

Different Raw CBD Products

Once you’ve decided what cannabinoid profile you’d like included in your CBD product, the next step is choosing the right raw CBD product. Each raw product features better formulation with certain products.

cbd topical

CBD and Cannabinoid Isolates

The isolation process starts out like any other extraction process. Once the initial extraction is completed, another purifying process follows, known as the winterization process. This removes any residual wax or plant matter. After the winterization process, multiple rounds of rotary evaporation are utilized to remove any undesired components. The extract is decarboxylated and transformed into a crystalline structure through a post-processing technique. This process can be completed with any cannabinoid in order to provide a 99+% pure isolate. The crystalline structure offers a fine, white powder as a finalized product.

  • CBD isolate powder can be infused into carrier oils for tinctures and topicals. CBD isolate powder can be infused in edibles as well, however, it is important to notes that heating it above 400 degrees will result in it losing potency and benefits. CBD isolate can also be sold as a finished product.
cbd oil

Water-Soluble CBD Liquid

Water-soluble CBD liquid features liposomal microemulsion and nano-sized microemulsion technology for optimal bioavailability. The liquid form of water-soluble CBD does have a slightly bitter taste, making it important to consider when formulating your own products. It does have a milky color, another factor to consider.  

  • Water-soluble CBD liquid is optimal for drink products, bottled beverages, and tinctures.
cbd tincture

Finished CBD Products vs. Raw CBD Products

Wholesale CBD suppliers usually offer clients the opportunity to either purchase finished CBD products available for white labeling or raw CBD products that can be incorporated into your own, original finished product. This provides a wide range of options for businesses to pursue their product mix.

Choosing the Right Wholesale CBD Supplier

Since the CBD industry is currently under-regulated, issues have arisen with proper lab testing, product labeling, and cannabinoid content. In order to avoid legal action and to ensure your customers are purchasing the correct products, finding the right wholesale CBD supplier is crucial.


  • Independent, third-party tested: Make sure your CBD supplier is tested by an independent, third-party, accredited laboratory. Lab results should always be available either on their website or when directly inquired for.
  • Individual batch testing: Every batch of CBD needs to be lab tested. This means you should receive or have access to each certificate with every wholesale purchase you make.
  • Experienced and highly-trained: CBD extraction is a highly specialized process that requires meticulous technique and experience. Ensuring the utmost quality of either finalized or bulk CBD products guarantees both customer satisfaction and wellness.
  • Proper farming practices and sourcing: CBD is meant to be a health and wellness supplement, making safe, non-toxic farming practices pertinent. Hemp is naturally pest resistant, meaning genetic modification is not required. The supplier should be able to provide all relevant information regarding their partnered hemp farms.
  • Be aware of synthetic CBD: Synthetic CBD may be advertised as a better option due to legality. However, synthetic CBD has numerous adverse side effects and has even resulted in 15 deaths. Stick to natural, hemp-derived CBD.
  • Ability to meet deadlines and fill orders: Many CBD suppliers don’t have enough inventory in stock to meet all wholesale orders. Choosing a wholesaler with great references and testimonials can help ensure that your deadlines are met.
  • No harsh chemicals: There are harmful extraction methods that can utilize toxic chemicals. Ensuring your CBD supplier uses clean extraction methods that produce solvent-free CBD is pertinent.